ModCloth CFO: Four Metrics That Mean More Than Money

People think the job of a CFO is to obsess over a company’s money matters. But across a career at companies like eBay and fashion e-tailer ModCloth, I’ve grown to appreciate the critical importance of a handful of non-financial measures that can be more important indicators of the health of a business than financial metrics, writes ModCloth CFO Jeff Shotts.

Read Original Post from the Wall Street Journal