Yesterday, the International Integrated Reporting Council (IIRC) released its International Integrated Reporting (IR) Framework. While I am in complete agreement with IIRC that disclosures must be improved and simplified, to make IR a reality we must define our goals, adopt better technological standards, embrace a ?learning and growth? approach and shift our ROI focus. Follow this link to read my full comment letter on the initial draft: http://bit.ly/1kvT70L.