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How CMOs Can Get CFOs on Their Side
By Adam Vandoski on November 25, 201300Read moreMarketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed...
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How Chinese Companies Can Develop Global Brands
By Adam Vandoski on November 20, 2013Read moreChina leads all emerging markets with 89 companies on the latest Fortune Global 500 list of the world’s largest....